5 Things Customers Expect When Hiring a Taxi

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Written by Michael Foote , founder of Quote Goat, with over 13 years experience working in the finance, insurance and currency sectors.

 When it comes to hiring a taxi, there’s a certain level of service we all expect. While most *people using your taxi won’t require the red-carpet treatment, customers who are paying for your services are entitled to expect a certain level of professionalism.

When driving a taxi, if you don’t meet the basic expectations of your customers then you can cause damage to the reputation of both yourself and your taxi company, so it’s important to know what customers expect when hiring a taxi service. Here are the 5 things customers want most when they hire a taxi.


If you;re a black cab driver then this point is not really relevant, however if you drive a Minicab or an Uber then it is. People rely heavily on taxis to get to work or to attend important appointments and meetings so making sure they arrive there on-time is vital. If you fail to pick up your passenger at the requested time, then there’s a good chance they’ll be late. This could result in a very angry customer, and they may also be put off from ordering from your company again in future. Being on-time and making sure your passenger arrives at their destination promptly is probably the most important part of a taxi service, so try to be punctual at all times.

Clean car

If Covid’s taught us anything, it’s that good hygiene is vital and should never be overlooked. With the virus still a major threat to public health, it’s never been more important to ensure your vehicle’s clean to help keep customers safe. To help minimise the spread, you may also wish to provide hand sanitiser for your customers, and some drivers have also installed plastic shields between them and their passengers to help prevent transmission.

Polite and helpful

When you’re driving a taxi, it’s important to remember the passenger is paying for your service so being polite and helpful whenever necessary is important. You may also pick up passengers who are disabled or require additional help getting in and out of the vehicle. It’s important to do this without fuss to make the experience as enjoyable as possible for your passenger. Being friendly towards your customers means they’ll get maximum enjoyment from your service, which should encourage repeat business and referrals for both you and your company.

Competitive pricing

This is usually be down to the taxi company you’re working for, but if you’re a one-man-band or you have any control over your pricing then try to make sure you’re competitive. Nobody wants to pay over the odds and if you’re changing more than your competition then the quality of the service you offer needs to reflect that premium.


In the event of an accident, all customers expect their taxi driver to be insured. Don’t underestimate the importance of being covered; insurance is a legal requirement and not having cover while working as a taxi driver can see you land in some extremely hot water.

If you’re on the lookout for some great deals on cover, why not compare taxi insurance with us? We scour the market for some of the most attractive deals around, so for savings on your taxi insurance compare with Quote Goat today!

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