At some point, most business owners who sell products will want to create a catalogue. They could pay to print it out or publish it to their website. Those images and information will then encourage consumers to make purchases and create profit for the company. However, the issue is that most people don’t know where to start when it comes to developing the perfect product listings. There is some advice in this article that should assist in pointing entrepreneurs in the right direction. Contrary to popular belief, there is no need to spend a fortune, and everyone can complete the task in-house. Individuals just have to use some of the suggestions from this step by step guide for the best results.
Write alluring product descriptions
When it comes to writing product descriptions that get attention, there are a couple of options on the table. Firstly, the entrepreneur could choose someone in the office with impeccable English skills and ask them to come up with something special. Secondly, the business person could outsource the job and make use of the talent on freelancing websites. The latter strategy is often preferable because there are people on those sites who’ve written thousands of product descriptions in the past. So, they should know the best techniques and methods. Whatever people decide, just be sure to include:
- The backstory of the product
- Why the product is useful
- How the product will enrich consumers lives
For a list of the most popular freelancing websites around at the moment, just search Google and check out some of the results on the first page.
Keep the page design simple
Just take a moment to look at some of the most successful selling websites (source) online today. Let’s take the world-famous Amazon as an example. The design of their site is simple, and there aren’t too many distractions on their pages. The company uses a white background with black text to ensure visitors can always read any published information. That is a strategy that all business owners should follow. It’s often tempting to try to make product listing pages seem exciting, but company bosses should only do that with their content. When it comes to the design, it’s sensible to take a no frills approach. Here is a quick tick list anyone can use:
- White backgrounds
- Black text
- No distractions
Include a fast purchase facility
Business owners shouldn’t give customers too much time to change their minds about a purchase. Considering that, it’s wise to add a “buy now” option on all pages that takes visitors straight to the checkout. The web design company entrepreneurs employ will have no trouble adding that facility in a matter of minutes. So, just get in touch with them and explain the button needs to go on every single product listing page. Also, make sure the payment process is 100% secure because consumers are well educated about online threats these days. Anyone who uses an unsecured payment system will lose lots of potential orders.
Take stunning product photographs
Now we get to the fun stuff. Taking product photos is always an entertaining process. In most instances, it’s sensible to invest in a decent camera and then mess around with different ideas until the individual finds something that works. The best tip anyone can give to photographers is to use a better printer for creating physical copies of their work. Canon Pixma have a great range for photographers, and Pixma printer ink won’t compromise the quality of their prints. Take a look at all those imagines in physical form before uploading them to the product listing page. Some tips for taking better photos include:
- Use a light box for even distribution of light
- Use a tripod for long exposures
- Consider a wide aperture
- Position the product in a way that removes all shadows
People who don’t want to take the photographs in-house just need to get in touch with a talented local professional. Most individuals in that industry don’t overcharge for their services. Just be sure to ask them to take all the product photos at the same time. That is the best way to reduce spending.
Include weight and size information
Lots of consumers will want to know the finer details about a product before making a purchase. For that reason, all listing pages should contain the manufacturer’s specifications of the item. That should include:
- A full description of each component in the box
- Information about hazardous chemicals
- Safety advice
Publish all that information in a small font towards the bottom of the page. Make sure the product description and title go in a large font above that info. The idea is to ensure the details are there for everyone to read, but not to draw attention to them too much.
Add information about shipping
Finally, all product listing pages should contain delivery or shipping details. Let people know straight away how long they will have to wait to get their item if they make a purchase today. It’s sensible to include an “estimated date of delivery” section at the very least. Also, most sellers will offer a variety of different shipping methods. Be sure to include the date of delivery for each of them so the customer can make an informed decision. Some people might need to get their product as soon as possible. In that instances, they are likely to pay a little more for next-day delivery. Some ideas for fast shipping options might include:
- Local or national couriers
- Specialist Post Office services
The tips and tricks in this guide should have helped to provide some inspiration for all online and real-world sellers. The advice applies to those creating product listing for their websites, and those building physical catalogues for their customers. The only difference is that people won’t require a “buy it now” button in their catalogue. However, business owners should just replace that with contact details customers need to use to place their orders. Decent product listings can help to boost sales and create lots of profit. So, it’s about time all entrepreneurs educated themselves about the best techniques. Good luck!