Business Start-Up Thoughts: Where You May Want To Invest Your Time

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Written by Michael Foote, founder of Quote Goat, has over 13 years experience working in the finance, insurance and currency sectors.

Starting up any business is daunting for any, even the most expert entrepreneur. There always seems so much to consider at the beginning, and often some of the most important factors can get forgotten. However, don’t worry, this guide is full of essential information. When it comes to your start-up business, you want to ensure that you invest your time as best as you can. These are some of the areas to consider moving forward. I hope they offer you a platform to get started:

Your website

Any new business start-up needs to realise that an online website is very important to their venture. Everything is digital these days. We shop online, we research and search out items and feedback, and we even use search engines to get answers to our questions instantly. So a website is important, but it also needs to be visible. You need to consider the keywords that you use in the main copy of your website to help you be highlighted when someone enters something into a search engine. You need to consider the search engine optimisation side of things to ensure that your website is deemed credible and a worthwhile site for information. Finally, a website needs to be responsive and include correct information. Otherwise, you could lose credibility with potential customers and clients before they even become part of your journey.

Your logo and brand

It may seem like a small thing to do, but your logo and your brand will be what catches the eye of any potential customers. It is your chance to make a decent first impression for your business, so take the time to design and consider your business message.

Your potential smartphone application

A smartphone application could be the ideal next step for any start-up business so it may be worth thinking about sooner rather than later. Ideally, you might want to think about the design and development of the application and take into account the SDLC phases guide for the software that runs behind the scenes of your app. An application could give you the edge against competition and also makes things much easier for the end user of your product and service.

A business location and hub

It may not seem like a priority right now, but a business location or hub for you to work from could help you progress your business far more quickly than it would on the road or from home. A business premises could provide a great opportunity to showcase products or give you a professional looking place to do business face to face.

Where you may prioritise your time and where you might outsource

Finally, you may want to consider how you prioritise your time. You are the main investment to your business, so utilising your time effectively will only benefit your company in the long-term. There will be times where you will want to handle everything, but it physically isn’t possible. Learn when to outsource things and when to use your time more effectively.

I hope these thoughts help you at the beginning of your business journey.


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