We’ve all seen the cars driving around town with company names and slogans printed on the side, but does it actually make a difference to business sales? The obvious reason for putting your company name on the side of a car is to generate more business and to get your name around so that people will remember your company when they need your services.
A brilliant bonus of having a company car, is that if you leave town for any reason and you’re driving the car that your business will reach even further than before and get people researching what you can offer them and where you’re based.
Also, if the location of your business isn’t in the most obvious place, when potential customers spot your company car parked outside, it will indicate to them that they’re in the right place if they want to enquire about your services. In time, the car will pay for itself anyway due to the self promotion of the vehicle. It’s difficult to achieve an advertisement of your company all around town, and wherever else you decide to drive it. You may even find that people out of town come to you because they have seen your car driving around.
Of course, there are downsides like the maintenance of the car or even the initial cost of buying your company car. Luckily, there are companies available that can set up a plan for you so that you can buy a car that suits what your business entails. If for example, you make and deliver sandwiches, having a small van rather than a car will show that your business is legitimate and trustworthy.
Having a more expensive car to promote your business on will also show success, and it’s a fact that people would rather use a successful company than one that’s run down. This is because it’s logical to think that companies who have made more money must give a better service, therefore earning more profits from their sales. Consider getting a car a little more classy than you’re thinking of to show your potential customers that you mean business.
Buying a company car is a good investment especially if you work within the motor industry. If you run a garage for example, having a swanky car to drive around in will attract the customers you desire. A little side tip – any courtesy cars that you offer, print your business name and contact details on there too!
In short, yes. Investing in a company car is a brilliant idea to boost business sales. The only downside of having a business car is the upkeep and maintenance of the vehicle. One simple solution to that is to have your company car as your personal car too, so you’ve only got one car expense at a time. Consider buying a company car for your business. Don’t worry, you can thank me later!