Serious Business: How To Change The Perceptions Of Your Startup

One of the best things about living in the modern age is that thanks to the internet, it really has never been easier for someone to set up their own business. A lot of the roadblocks that had previously been in place, stopping people from being able to turn their passion into a reality, have been broken down. Now all you really need is a great idea, an internet connection, and the drive to turn it into something genuinely great. Of course, that doesn’t mean that it’s suddenly become incredibly easy to start a business, far from it. There are still plenty of challenges and obstacles involved for anyone trying to strike out on their own in the business world. One of the most common issues that new startups have found is that, because of just how easy it is to start a business, it can often be difficult to differentiate yourself from the crowd and be taken seriously. After all, because you can just start a business out of your bedroom, it’s common for customers to assume that the service that you provide is going to be in some way amateurish, whether that’s true or not. However, that doesn’t need to be the case. Here are some ways that you can help to make your business seem bigger and more professional to your customers.

High-quality branding

Because of the sheer number of businesses that there are around these days, customers can often find themselves being pretty overwhelmed by the sheer amount of choice that they have. Because of this your branding, something that has always been important, is more crucial now than ever. If you’re not able to both attract a customer, interest them, and communicate what your business is all about right away with your branding, then it’s not doing a suitable job. The best thing that you can do is to get a professional designer to work on your branding with you. Sure, you can have a lot of input into the kinds of branding that you want, but trying to do it all yourself can often just lead to it looking cheap, which is going to turn customers off.

Good web design

Because of the fact that more and more businesses are being run purely online, the need for really good web design is more significant now than it’s ever been before. The mistake that a lot of new startups make is that they assume that good web design is purely aesthetic. And yes, the aesthetics of your website are incredibly important, but you also need to think carefully about your website in utilitarian terms as well. If your website is somehow difficult or complicated to navigate then customers are going to end up getting frustrated with it very quickly. Your website should be clean, simple, and easy to navigate at all times. Don’t try and clutter things up with fancy graphics or effects. That might have been effective a few years ago, but now customers want simplicity and elegance.

A virtual office

It really is amazing just how easy it is for someone to set up a business from their bedroom. However, that does carry with it the fact that people are always going to make assumptions about what that kind of business is like. It might be unfair, but customers will often assume that a business that’s run from someone’s home is going to offer sub-par or amateur service. One of the best things that you can do is to present your business in a way that makes it seem bigger and more established. Check out It allows you to create an office address that customers can use, and then forwards that communication on to you. That means that when customers see your business address, they are more inclined to think of it as legitimate. Sure, a home run business is as legitimate as any other, but part of creating a truly successful business is about carefully managing customer assumptions and perceptions as best you can.

It’s a shame that these kinds of things need to be so important when it comes to getting people to pay attention to your business. After all, in an ideal world, all you would need was a really great product in order to connect with customers. But, sadly, we don’t live in an ideal world and if you don’t think about these kinds of things that you’re going to end up in danger of running a business that no customer is going to take seriously.


Michael Foote

Quote Goat's founder and money-saving enthusiast.

Serious Business: How To Change The Perceptions Of Your Startup

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