What To Do When Web Presence Isn’t Working For You

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Written by Michael Foote, founder of Quote Goat, has over 13 years experience working in the finance, insurance and currency sectors.

Every modern business guide stresses the importance of getting your online presence right. If anything, it’s more crucial than any other aspect of contemporary business. So, it’s no surprise entrepreneurs everywhere are scrabbling to make a name for themselves online. We spend hours on social media, developing online marketing campaigns, and trying to get our websites up to scratch.

But, something isn’t working. All your efforts aren’t paying off, and you’re not seeing any real reward for your hard work. If this is the case, it’s time to admit what’s not working, and solve the issue. Bear in mind that 50% of startups fail in their first 12 months, and you could be right there with them if you aren’t careful. Sorry to scare you, but it really is crucial you solve this issue. The experts aren’t lying when they say that online success is the key to productive business. So, here’s what to do about your issues.

Educate yourself

Often, we jump into the online world of business and assume our existing knowledge will be enough to see us through. You use social media in your free time, and you’ve started a few websites over the years. There’s no reason to research, right? Wrong, wrong, wrong!

Personal and business internet use couldn’t be more different. There’s so much you need to learn if you want to make a professional go of things online. Failing to learn it could well be what’s going wrong with your web presence. So, it’s time to do a bit of research. The good news is, you’ll be spoilt for choice when it comes to reading material on this subject. There’s a whole load of it out there. So, set aside a few hours, sit down with a pad and pen, and start looking through some of it.

Work with another company

Even once you’ve done your research, it may be worth working with another company, like this Umbraco developer, while you get back on your feet. The truth is, your efforts up to now could’ve done more harm than good. So, you have some making up to do. A professional company is by far best for the job. They can undo the damage, and work with you to ensure you know the best way to operate moving forward.

Hire a social media manager

It’s also worth considering hiring someone to take care of social media for you. Don’t worry; this doesn’t mean they have to come to your home every day. Many social media managers work remotely, or on a freelance basis. They’ll be able to take care of your social media for you from wherever they are. Bear in mind that you want them to get the right tone of voice for your company. It may be worth meeting up or having a few phone calls to ensure they get this right.

This will, of course, cost you. But, you’re sure to see a return much larger than the amount you’ll pay out.


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