Just Miniatures was founded in 2003 by brothers Justin and Gavin Alexander, it's sole purpose was primarily to sell miniatures to the army of mini bottle collectors in the UK. Within hours of the initial (and rather basic) website being launched, the orders started flooding in. At first, the website listed only miniature Scotch Whisky bottles but the company received a multitude of requests for miniatures other than Whisky, such as Vodka, Gin, Rum, Brandy and Liqueur miniatures. It soon became apparent that the business was going to succeed and the company started to invest heavily in its' website by going back to the drawing board and having it re-written professionally from the ground up. The company continued to go from strength to strength and in a relatively short period of time met and exceeded its own expectations and targets, even opening a retail outlet in a busy high street location on a temporary 18 month lease.